With energy to burn, an optimistic disposition and a contagious giggle I’m a devoted creative who graduated as an industrial designer but hit the ground running as a web designer, settling into the big bad world of graphic design.

Over the last 10 years I’ve been primarily leading a creative team, developing brand identity, voice & strategy, web design, customer journey mapping and SEO, trend forecasting, presentations, end to end product design and range curation, whilst being very conscious of improving processes and maintaining commercial balance with efficiency always front of mind.

I’m inspired by colour, music, raw materials, sustainability and the art masters, being outside in the elements but mostly by chatting to other like-minded passionate humans who love what they do.

The idea of shaping projects to include simplicity in the way a customer interacts with a product, then applying a sophisticated aesthetic with a unique point of difference that will charm and inspire is what drives me to always seek a better result. I love a challenge, thrive under pressure and don’t shy away from the getting the job done.